Strategic Marketing

AIT develops, implements and manages marketing strategy.
Activity may include:

Marketing Assessment - A review of your marketing resources, expenditure, objectives, strategy, behaviour and activities to ensure your prospects and customers understand and are attracted to your business.

Market and Competitor Research - Research the market to benchmark performers and identify opportunities to create competitive advantage.

Customer Surveys - Meeting customer needs is at the core of all marketing, yet small and large companies alike are frequently surprised by what determines a customer’s decision to purchase or re-purchase. Yet it’s an area in which it is so easy to gain true insight so no one as to market in a vacuum.

Setting goals and delivery - Having established a view of the market, AIT takes a collaborative approach to setting achievable operational and sales goals. If there is a skills gap, we’ll roll up our sleeves and join your team to ensure effective implementation.

Campaign planning and execution - Too often a company’s board will believe a decision has been implemented because it appears in the minutes. It may never be properly communicated to the frontline staff expected to deliver the results. Effective campaigns require careful planning, good communication and regular reinforcement.

Public Relations - Typical PR activity includes press releases that build rapport with customers, periodicals, other media outlets and influencers in order to grow an appreciation of your business and further your goals.

What to expect